Wearu is the start of a bigger story
Wearu isn't just an app — it's the first product under the True AI umbrella. The second one lives inside your wardrobe.
Wearu
An AI fashion assistant in your pocket: try-on from a link, plus a stylist.
AI Furniture
A smart wardrobe sold with a screen embedded in the door. Wearu's software, Doğrucan's 36 years of manufacturing.
Software and manufacturing under one roof. A hard-to-copy moat; few like it worldwide.
A large market, an expensive problem
People buy without knowing whether it will suit them, then send it back. Wearu moves the try-on to before the purchase: returns down, conversion up.
Market figures are public industry estimates.
We don't start from zero, we start from strength
Wearu is built on Doğrucan's 36 years of manufacturing and an existing audience — not a startup from scratch.
The next three years
We aim to scale quickly on Doğrucan's existing audience and manufacturing capacity.
Figures are target projections, not commitments.
All in one — single product
Market map and 5-year path
Category players listed via public scale signals. Wearu is at day zero; the path below is a target scenario.
Category scale (approx.)
Bars use a log-like visual scale — exact values on the right.
2026 → 2030
Play and App Store ship, early-access cohort.
Organic and performance marketing; brand showcases.
Pro and Pro+ subscriptions, affiliate at scale.
Depth in Türkiye and selected markets.
The reference product for try-before-you-buy.
* Walmart acquisition press estimate (2021). ** Perfect Corp market cap (public, 2026). † Whering total funding (public). ‡ Doji seed (public). Figures compiled from public sources; the roadmap is a target, not a commitment.
Four revenue streams
Several revenue lines from one product, each feeding the next.
Subscription
Free, Pro $12.99 and Pro+ $24.99. Meter the expensive AI try-on, keep the wardrobe unlimited.
Affiliate
Commission when a user moves from a try-on through to the brand's store and buys.
B2B Brand Portal
Brands upload products to the try-on showcase; impression, CTR and placement revenue.
Hardware
AI Furniture smart wardrobe sales — Doğrucan manufacturing with Wearu's software margin.
Where the capital goes
Capital splits three ways: growing the product, multiplying the audience, and bringing the hardware vision to life.
From app to ecosystem
App Launch
Try-on from a link, AI stylist and digital wardrobe. iOS and Android.
Brand Network
B2B portal — brands join the try-on showcase; affiliate commission and placement revenue.
AI Furniture
Smart wardrobe hardware — Doğrucan's production line with Wearu's software.
True AI Umbrella
One intelligence across several products, spreading through the home.
A winning combination
A trio most startups lack: software, manufacturing and an audience that already exists.
Founder & Tech
Emekcan Doğru — product vision and AI infrastructure (the Jarvis command centre, autonomous agents).
Manufacturing
Doğrucan Furniture — 36 years, 5 stores, its own production line. Ready ground for AI Furniture hardware.
Built-in Audience
61K+ followers and 2.3M monthly reach: a distribution channel from day one.
Common questions
AI try-on has matured and its unit cost has fallen, while returns have become the most expensive problem in online fashion. Combined with Doğrucan's audience and production line, the timing works.
Be part of this story.
Wearu and AI Furniture: software margins with manufacturing scale, under one roof. Reach out for the pitch deck and details.